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Top 6: December 9th 2020

Lucky Nuts: ‘Eat Lucky, Live Lucky’

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Top 6: December 9th 2020
Select Harvests has launched ‘Eat Lucky. Live Lucky’, a new positioning and integrated brand campaign for its household favourite, Lucky Nuts.
Lucky Nuts has not released a national consumer campaign for some time and required a memorable hook to remind consumers of the brand in particular the brand name.Created by Saatchi & Saatchi, the national campaign is set to launch on broadcast television, across social and in print. Jae Morrison from Finch directed the campaign film.

Suzanne Douglas, General Manager Consumer at Select Harvests, says: “For over 60 years, Lucky Nuts has been trusted by Australians for cooking, baking and snacking. We’re proud to bring a memorable campaign like this to market at a time when all Australians could do with a good laugh.”

Simon Bagnasco, Executive Creative Director of Saatchi & Saatchi, adds: “As a child the only time I ever saw a nut was from the inside of a chocolate bar. Turns out they’re actually quite good for you. Which is one of the reasons I’m so pleased we could be part of this tremendous campaign.”
Credits Other credits

Creative Content Producer: Heather McKean

Executive Strategy Director: Alex Speakman

Media: Cole Media

General Manager: Candice Cole

Group Account Director: Sophie Carkeek

Digital Director: Thi Thu Pham

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