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Top 6: February 10th 2021

Uber Eats: Eat Local

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Top 6: February 10th 2021
Mike Myers and Dana Carvey, the stars who created and brought to life local-access legends Wayne Campbell and Garth Algar on the classic 'Saturday Night Live', 'Wayne's World' skits and on the big screen, have reunited to ask viewers to ‘Eat Local’ on behalf of Uber Eats via Special Group U.S. / Australia.

Joining them in Wayne's basement rec room is chart-topping rapper Cardi B, who flexes her flair for comedy in the 60-second Super Bowl spot, which will air in the third quarter.

The spot, 'Eat Local', by independent creative company Special Group U.S. and Australia, opens with the memorable, guitar riff intro: "Wayne's World, party time, excellent." The spot leverages Wayne and Garth's jovial personalities to give the advertising industry some good-natured ribbing. The pair wants viewers to support their local restaurants but claim they'd never manipulate audiences to do so. Of course, the rest of the spot is a mash-up of some of the industry's classic persuasive tactics. There's subliminal messaging, a cutaway of Garth, with flowing, blonde curls attempting a sex-sells approach and Wayne bouncing a lookalike baby in an 'Eat Local' t-shirt on his knee.
Credits Other credits

Founding Partner / CEO: Lindsey Evans

Founding Partner / Managing Director: Cade Heyde

CCO / Partner: Tom Martin, Julian Schreiber and William Gelner

Account Directors: Caitlin Miller and Carine Johannes

Business Affairs: Jeff Estow

Celebrity Management: The Marketing Arm

Celebrity + IP Procurement VP : Matt Fleming

Co-Founders: Patrick Milling-Smith and Brian Carmody

Chief Operating Officer: Andrew Colon

Head of Production: Alex Hughes

Social Production: FANCIFUL FOX

Director: Richard Downie

EP: James Toth

Producer: Brian Walsh



EDITORs: Andy McGraw and Matt Berardi

EPs: Lauren Bleiweiss and Alaina Zanotti

Assistants: Dusten Zimmerman, Zach Edwards and Roy Herbert

PRODUCER: Sarah Schachte




Colour: MPC Color

Colourist: Dimitri Zola

Colour Assist: Taylor Pool

Executive Producer, Colour: Meghan Lang

Senior Colour Producer: Diane Valera

Associate Producer: Phoebe Torsilieri

Sound and Audio

Sound and Mix: ELEVEN

Audio Post Studio: Eleven

Mix/Sound Design: Jordan Meltzer

Asst Mixer: Marco Tornillo

Executive Producer: Melissa Elston

Producer: Jeff Martin


Creative Director: Dave Wittman, Ray Loewy

Executive Producer: Kala Sherman

Producer: Jake Falby

Composers: Casey Smith, Joe Spallina


VP Global Marketing: Thomas Ranese

Global Executive Creative Director: Danielle Hawley

Head of Marketing US/CAN: Georgie Jeffreys

Global Head of Brand: Shivram Vaideswaran

Global Executive Producer: Otto Linwood

Head of Campaign and Partner Marketing: Lauren Hussey

Global Creative Director: Natalie Purbrick

Senior Business Affairs Manager: Rashad Suarez

Global Social Lead: Chris Jackson

Consumer Communications Manager: Lexi Levin Mitchel

Marketing Manager: Vrinda Jhawar

Media Manager: Gracie Childress

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