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eGolf: Algebra MumThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
DDB Aotearoa had to find new way to talk about the 100% electric eGolf in a way that stood out in a sea of “warm-fuzzy” EV advertising. The strategy was to focus on the drivers, many of whom were making the move to eco-friendly vehicles for the sake of their children. Children who, if we’re honest, can be shockingly ungrateful at times, and probably don't deserve it.
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