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Top 6: April 14th 2021

Genea: Where Babies Come From

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Top 6: April 14th 2021
1 in 20 children are conceived by IVF. Despite this, IVF is still stigmatised, leaving people with fertility issues feeling they can’t talk about it. So, we rewrote the story of Where Babies Come From and made IVF as natural as sex.
Credits Other credits

Account Director: Nicholas Biggs

Designer: Trent Michael

Designer: Chloe Schumacher

Designer: Reece Lawson

Designer: Sebastian Perez de Arce

Director: Mrzyk&Moriceau

Editor: King Yong

Head of Design: Darren Cole

Head of Production: holly alexander

Managing Partner: Renee Hyde

Music: Anton @Trailer Media

Planner: Anna Longson

PR: Judy Crema

PR: Nick Zonnios

Senior Business Director: Lauren Hunt

Sound Design: Abby Sie @ Song Zu

Research Marketing Manager – Katherine McCulloch

Technology Project Manager – Anna Boucaut

Technology Project Manager – Seb Bennett-Leat

Creative Technologist – Patrik Fagard

Creative Technologist – Andy Stewart

Chief Media Officer – Mike Deane

Head of Strategy, Media – Tim Russell


Head of Brand and Marketing – Nicole Papoutsis

Corporate Communications Manager – Elizabeth Gosch

Media Relations Manager – Alice Ross

Digital Co-Ordinator – Karen Sivieng

Graphic Designer – Philip Kim

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