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Top 6: December 1st 2021
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McDonald's: Appetising Ads: Fries

Top 6: December 1st 2021
To remind Australians to order through their phone, McDonald's created a campaign playing with coloured app icons to recreate iconic Macca's menu items. Fries, Big Mac and a Bacon & Egg McMuffin were transformed as minimalist app icon designs. The campaign ran in full page ads in major city newspapers.
Agency: DDB, Sydney
Credits Other credits

McDonald’s Australia:



Chris Brown – Chief Marketing Officer

Amanda Nakad – Marketing Director

Martin Newman – National Media Manager



OMD:



Mike Worden – Head of McDonald’s (OMD)

Alastair Coysh – Planning Director

Related

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McDonald's: Appetising Ads: Big Mac
McDonald's: Appetising Ads: Big Mac
DDB Australia

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