Print ad: McDonald's: Appetising Ads: Big Mac

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To remind Australians to order through their phone, McDonald’s created a campaign playing with coloured app icons to recreate iconic Macca’s menu items. Fries, Big Mac and a Bacon & Egg McMuffin were transformed as minimalist app icon designs. The campaign ran in full page ads in major city newspapers.

Category Food
Agency DDB Australia
Country Australia
Uploaded 23 November, 2021

Credits

Chief Creative Officer
Stephen de Wolf
Executive Creative Director
Matt Chandler
Creative Director
Jack Nunn
Creative Director
Dan Saunders
Art Director
Alex Collares
Copywriter
Sean Vrabel
Print Producer
Alice Quiddington
Managing Partner
Lisa Hauptmann
Finishing Artist
David Collins

Other credits

McDonald’s Australia:

Chris Brown – Chief Marketing Officer

Amanda Nakad – Marketing Director

Martin Newman – National Media Manager

OMD:

Mike Worden – Head of McDonald’s (OMD)

Alastair Coysh – Planning Director

McDonald's: Appetising Ads: Big Mac

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McDonald's: Appetising Ads: Big Mac

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