Old El Paso: Slam Dunk #MessFreeChallenge

Following a highly successful 2020 campaign, Nick Kyrgios has again joined forces with Old El Paso to bring back the #MessFreeChallenge. This time he's created a basketball Slam Dunk version of the viral challenge, to prove the Old El Paso Tortilla Pockets truly deliver on mess-free Mexican: with a Tortilla Pocket in one hand and basketball in the other, Kyrgios surprised his 2 million followers with a monstrous slam dunk to begin the Old El Paso Slam Dunk #MessFreeChallenge with a bang.
Agency: Thinkerbell

The Slam Dunk #MessFreeChallenge to fight food insecurity quickly won the hearts of the basketball community, with pro athletes and basketball lovers in Australia sharing amazing Mess-free Dunks on Instagram, including former NBA Star and Boomer Andrew Bogut, former WNBA Star and Olympic Medallist Lauren Jackson and many more local ballers helping raise impressive 65,000 meal donations to Foodbank Australia.

The challenge is now travelling around the world with NBA and WNBA stars like Tony Parker (FRA), Tom Abercrombie (NZ), Thabo Sefolosha (SWI), Willy Hernangómez (SPA), Andrew Wiggins (CAN), Andre Drummond (US), Sandrine Gruda (FRA), Temi Fagbenle (UK), Leticia Romero (SPA) and Bria Hartley (FRA). The goal is to double last year’s global donations reaching 200,000 meal donations worldwide.