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EE: This is EE Full Fibre

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EE's latest brand campaign documents a real-life demonstration of the power of its Full Fibre Max broadband as it is used to land a plane from a UK home. Directed by BAFTA award winning producer Tom Hooper, the ad follows real life family of five the Saleys, who watch on in excitement as their Harrow home is transformed into a remote air traffic control system connected by their EE Full Fibre Max broadband router. The remote unit was set up in The Saley's dining room, midst the family's busy household, to share relevant data in real time directly to the pilot, aiding the smooth landing at Cambridge airport.
Agency: Saatchi & Saatchi, london

While all three Saley children played on their PlayStation, and their parents continued streaming content to their laptops, tablets, smartphones and other connected devices all running on their EE Full Fibre Max broadband, EE was able to broadcast several huge streams of data from the family home, providing accurate airspeed and rate of descent, all glitch-free, and assisting the pilots to fly and land the plane on the runway as the Saley’s watched on in amazement.
Credits Other credits


DESIGNER: Kris Miklos, Alex Lieven, Kerry Roper

PLANNER: Kristian Henschel, Ophelia Stimpson


BUSINESS LEAD: Fergus Waddell

ACCOUNT TEAM: Liz Maunsell, Vitalia Floris, Sophie deGraft-Johnson, Adam Smith


MEDIA PLANNER: Tom Kislingbury, Michael, Bensley, Rachel Cawley

EDITOR: Paul Watts / Scott Crane / Bruce Townsend @ The Quarry

Tech Production

Tech Production : The 5G’s

Technical Director: Oliver Kibblewhite

Senior Producer: Emma Jackson

Creative Director: Greg Furber

Lead Developer: Wim Vanhenden

Post Production


Colourist: Simon Bourne

VFX Supervisor: Tim Osborne

VFX Shoot Supervisor: Chris Redding

Flame Op: Robin McGloin and Luigi Russo

Designer: David Lochhead

Producer: Alexia Paterson

Audio Post Production

AUDIO POST-PRODUCTION COMPANY: Factory Studios, Dan Beckwith

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