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EE: Snakes
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EE has announced its latest campaign, Snakes, featuring Kevin Bacon sitting uncomfortably as a gigantic boa constrictor slithers around the home, illustrating the discomfort that’s felt when peak time Wi-Fi speeds are slower than promised. The ad, which will hit screens tonight during Coronation Street, reminds viewers that with EE’s Full Fibre Broadband, customers can be sure to get the peak time speeds they pay for. The ad begins with a close-up of Kevin Bacon’s face as his eyes dart left and right in alarm, with a hissing sound growing louder and louder in the background. Suddenly, a gigantic boa constrictor appears on screen, slithering around the living room. Unnerved, Kevin asks the viewers: “Have you ever asked yourself the question? Can you really count on your broadband, or does it slither along?”. Kevin then continues: “or at peak times do things feel a little… constricted”. The snake’s giant body begins to crush the home’s Wi-Fi router. The ad shifts in tone as Kevin reminds viewers that with Full Fibre Broadband from EE, you’ll always get the speeds you’re promised. Kevin replaces the crushed router with an EE Full Fibre broadband router prompting the snake to slither out of the open window.
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