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Top 6: February 2nd 2022

We are Warriors: We Are Warriors - Barkaa

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Top 6: February 2nd 2022
R/GA, in collaboration with Yuin Nation Hip Hop Artist, Producer, and Radio Host, Nooky, announced the launch of We are Warriors - a first-of-its-kind platform created to celebrate Blak excellence and drive positive change in the lives of the next generation of Indigenous youth. The social change platform is built on the premise of See it To be it and launches on Australia's 'Survival Day'. We are Warriors will engage the Indigenous youth community in Australia through a content series of interviews, community-run workshops, and limited edition merchandise. Proceeds raised from the merchandise will then be invested into further content development, and an overarching roadmap will continue to build awareness among everyday Australians. Over eighteen months in the making, R/GA partnered with Nooky to create an initiative that could surface and harness the prolific power of Indigenous achievements across music, fashion, sport, and other industries, in an evolving, accessible platform. Additionally, R/GA is partnering with six ambassadors and Indigenous trailblazers to support the launch. Nooky, Bala Luke or Luke Currie-Richardson, Malyangapa, Barkindji BARKAA, Charlee Fraser, Felicia Foxx, and Kobie Dee will spearhead We are Warriors. The platform will be designed to support and invest in the next generation of leaders by providing them access to a wide range of workshops, mentorship, and support. R/GA will continue to develop the platform with a new cohort of warriors, upcoming partnerships, product collaborations, and a documentary in the works. We are Warriors reflects the company's ongoing commitment to "Designing a More Human Future" and commitment to diversity, equity, and inclusion within the company and in communities.

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