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Kia America has released a 15-second teaser of the brand's Super Bowl ad featuring the all-new, all-electric Kia EV6 and an adorable – and remarkably curious - robotic dog that embarks on a journey to find its true companion. The teaser titled 'Robo Dog Teaser' dropped on Monday, January 31st. The spot is part of an integrated marketing campaign that includes a partnership between Kia and the Petfinder Foundation to help shelter animals find their forever homes. The initiative is the latest under the brand's Accelerate The Good Program.
Agency: David&Goliath, Los Angeles
Credits
Other credits
Founder & Creative Chairman: David Angelo
President: Yumi Prentice
Chief Strategy Officer: Laura Forman
Managing Director, Broadcast Production: Paul Albanese
Senior Business Affairs Manager: Shay Davis
Business Affairs Manager: Sheila Barrand
Managing Director: Lisa Tanner
Managing Director, Integrated Production & Technology Services: Peter Bassett
Digital Executive Producer: Allan de Leon
Digital Producer: Allison Minton
Associate Digital Producer: Abigail Grinberg
Senior Digital Designer: Meagan Steinkamp
Digital Designer: Evon Forbes
Group Account Director: Allison Draskovich
Account Director: Jay Mattingly
Management Supervisor: Kylie Harmon
Account Supervisor: Aurelia Fulginiti
Account Executive: Jen James
Account Executive: Jillian Littleton
Assistant Account Executive: Maddie Webster
Product Information Manager: Mark McNaul
Group Strategy Director: Bruno Cunha
Associate Communications Planning Director: Natalie Gomez
Senior Creatist: Jasmine Spraglin
Strategist: Beka Tesfaye
Associate Director of Project Management: Genie Lara
Senior Project Manager: Mike Antonellis
Senior Print Producer: Elisa Atwood
Senior Print Producer: Lisa Stevens
Production
Partner / Managing Director: Shawn Lacy
Head of Production: Sean Moody
Production Designer: Brock Houghton
Editorial
Editorial Company: Spinach
Managing Director: Adam Bright
Executive Producer: Jonathan Carpio
Producer: Nicole Haws
Editor (Robo Dog): Damion Clayton (Courtesy of RPS)
Assistant Editor (Robo Dog): Michael Shugarman (Courtesy of RPS)
Editor (Stick & Park): Will Butler (Courtesy of Exile)
Assistant Editor (Stick & Park): Nicole Lefteau (Courtesy of Exile)
Colour
Colour Studio: Company 3
Colourist: Jill Bogdanowicz
Colour Producer: Matt Moran
Executive Producer: Ashley McKim
VFX
VFX Company: Parliament
Audio
Audio Services: Margarita Mix Santa Monica
Audio Mixer/Sound Designer: Nathan Dubin
Executive Producer: Whitney Morris
Executive Producer: Paula Arnett
Operations Manager: Brian Frank
Assistant Engineer: Sean Melia
Assistant Engineer: Mike Murzyn
Assistant Engineer: Zach Olson
Licensed Music (Robo Dog)
Song: “Total Eclipse of the Heart”
Written by: Jim Steinman
Published by: Edward B. Marks Music Company (BMI), Lost Boys Music (BMI)
Licensed by: Round Hill Carlin, LLC
Performed by: Bonnie Tyler
Courtesy of: Sony Music Entertainment
Music
Music Editor/Creative Director: Rory Doggett // Model Citizen Creative
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