easyJet: nextGen

easyJet has today launched 'nextGen easyJet,' a new integrated brand campaign designed to inspire holiday makers and welcome customers back to the skies. Devised by creative agency of record, VCCP London, marks the airline's first new pan-European campaign since the pandemic began. The campaign comprises TV advertising, print, social and digital executions across the UK and core markets in Europe. As Europe opens up, signalling a return to restriction-free travel, the fresh new brand direction has been inspired by jetsetters' craving to experience Europe and make up for lost time. ‘nextGen easyJet’ sets out the brand’s ambition to inspire travel and all it has to offer, as well as showing that easyJet is back, better than ever, and is pioneering the next generation of travel for all. easyJet is the original democratiser of travel and beyond its famous low fares has continued to challenge itself and the industry to pioneer positive change, whether that’s championing diversity and inclusion for its people and customers alike, or for leading the way on ambitions to decarbonise aviation. Now, ‘nextGen easyJet’ will set the airline off on a new journey that’s not only easy and affordable but champions and acts on the values that its customers share - and with it, engage with conscious consumers who are passionate about the depth of experiences Europe has to offer. ‘nextGen easyJet’ connects customers to the people they love, new and diverse cultures and unforgettable experiences, all whilst continuing to drive initiatives for greater inclusivity in the industry and taking action towards a zero-emission future, offering its customers a world of possibilities - not just flights. At the heart of the new campaign is a 60 second edit film, capturing the magical spirit of going on holiday, which will go live in the UK on 21st March 2022. Directed by Nick Ball, who has worked on campaigns such as ‘For When it’s Time’ for Extra and ‘Money Calm Bull’ for Money Supermarket. The fantastical film opens with easyJet cabin crew leading a ‘flock’ of passengers down a runway. With their help, the passengers prepare for take-off, gathering pace on the tarmac until they lift off, physically taking flight to their dream destinations. The playful story culminates with an easyJet plane appearing, pilots guiding the flight into the sunset, and unveiling the hero strapline; ‘nextGen easyJet’.