Jetstar: To Bali with love

In 2019 more than 6 million tourists visited Bali. In 2020 that number dropped to 1 million, decimating the livelihoods of the locals on the island nation who rely so heavily on tourism. So to support Bali, Jetstar collected messages from Aussie travellers and placed them in Bali, letting locals know we couldn’t wait to return. Each message was delivered via media that was locally owned and could be used by the business itself, driving income to locals and preparing businesses for a bright future.
Agency: Thinkerbell