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7-Eleven sells over 80 million coffees in Australia every year. Yet there’s still a perception amongst young people that they use cheap, instant coffee or syrup. In reality, every 7-Eleven coffee is made from high quality Arabica and Robusta beans. But how do you prove that to Australia’s self-proclaimed coffee connoisseurs? You launch a beauty product. A high-end coffee scrub, made from the same beans found in every $1 coffee at 7-Eleven. And sold through Australia’s number 1 online beauty retailer.
Credits
Other credits
Glen Dickson – Deputy Chief Creative Officer (CHEP Network)
Michael Fletcher – Senior Brand Designer (CHEP Network)
Will Puglielli - Brand Designer (CHEP Network)
Clinton Duncan – Brand Planning Director (CHEP Network)
Tom Blackburn – Client Partner (CHEP Network)
Jen Livingston – Executive Producer (CHEP Network)
Greta Waters – Junior Producer (CHEP Network)
Grace Cunningham – Production Assistant (CHEP Network)
Cassy Vincent – Senior Editor (CHEP Network)
Matt Thompson – Sound Engineer (CHEP Network)
Nat Hort – Visual Art Manager (CHEP Network)
Connie Leone – Visual Art Manager (CHEP Network)
Loreta Zaruski – Visual Art Manager (CHEP Network)
Nigel Harvey - Senior Finished Artist (CHEP Network)
Matthew Turley – CGI/Retouching (CHEP Network)
Paul Isbell – Social Planning Director (CHEP Network)
Lauren Leonard – Brand Social Planner (CHEP Network)
Nick Zonnios – General Manager, PR (CHEP Network)
Judy Crema – Head of PR (CHEP Network)
Claire Raimondo – Account Director (CHEP Network)
Melanie Campbell – Business Director, PR (CHEP Network)
Anna Fisher – Senior Account Executive (CHEP Network)
Adam Jacka – Head of Marketing Communications (7-Eleven)
Eva Karakaltsas – Marketing Manager (7-Eleven)
Helen Quint – Brand Manager (7-Eleven)
Lara Stephens - Brand Manager (7-Eleven)
Media Agency: phd
Director/Photographer: Sam Wong (Sam Wong Photography)
Coffee Scrub Manufacturer: Botany Essentials Pty Ltd
Distributors: Adore Beauty
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