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7-Eleven: 7-Eleven - Coffee Scrub

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7-Eleven sells over 80 million coffees in Australia every year. Yet theres still a perception amongst young people that they use cheap, instant coffee or syrup. In reality, every 7-Eleven coffee is made from high quality Arabica and Robusta beans. But how do you prove that to Australia's self-proclaimed coffee connoisseurs? You launch a beauty product. A high-end coffee scrub, made from the same beans found in every $1 coffee at 7-Eleven. And sold through Australia's number 1 online beauty retailer.
Agency: CHEP Network
Credits Other credits

Glen Dickson – Deputy Chief Creative Officer

Michael Fletcher – Senior Brand Designer

Will Puglielli - Brand Designer

Clinton Duncan – Brand Planning Director

Andrew Drougas – Managing Director/COO

Tom Blackburn – Client Partner

Kyle Gradidge – Senior Account Director

Lydia Bauer – Account Manager

Stephanie Vitacca – Account Executive

Jen Livingston – Executive Producer

Greta Waters – Junior Producer

Grace Cunningham – Production Assistant

Cassy Vincent – Senior Editor

Matt Thompson – Sound Engineer

Nat Hort – Visual Art Manager

Connie Leone – Visual Art Manager

Loreta Zaruski – Visual Art Manager

Nigel Harvey - Senior Finished Artist

Matthew Turley – CGI/Retouching

Paul Isbell – Social Planning Director

Lauren Leonard – Brand Social Planner

Nick Zonnios – General Manager, PR

Judy Crema – Head of PR

Claire Raimondo – Account Director

Melanie Campbell – Business Director, PR

Anna Fisher – Senior Account Executive


Adam Jacka – Head of Marketing Communications

Eva Karakaltsas – Marketing Manager

Helen Quint – Brand Manager

Lara Stephens - Brand Manager

Media Agency: phd

Director/Photographer: Sam Wong (Sam Wong Photography)

Coffee Scrub Manufacturer: Botany Essentials Pty Ltd

Distributors: Adore Beauty

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