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Interactive
Kellogg's: Gut Bacteria Reef
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To educate Australians on the importance of fibre in gut health, Kellogg's, TBWA Eleven Sydney and NAKATOMI have created the world's first interactive VR experience set inside the human gut. Fibre is vital for the maintenance of a healthy gut, but according to the CSIRO Institute of Research, despite 50% of Australians experiencing gut health problems every year, two-thirds of Aussies are still not meeting their daily recommended intake of fibre. Kellogg's 'Gut Bacteria Reef' teaches players that their gut is much like a coral reef, home to trillions of organisms that need specific nutrients to thrive. Players take a deep dive in the human gut, armed with high-fibre Kellogg’s cereals to help them nourish the good bacteria and allow them to grow and prevail over the bad bacteria. Over the school holidays, Kellogg’s partnered with the SEA LIFE Sydney Aquarium and invited visitors to try the VR experience and take a dive into their gut, get up close to the organisms and diverse flora that live withing our bodies, and learn about the importance of fibre in maintaining this thriving ecosystem. Every pack of Sultana Bran, Special K, All Bran and Guardian cereal in Australia is also a portal to play. Connecting players via QR code to the experience on gaming platform STEAM as well as a full 360 experience on YouTube.
Dan Bitti – Senior Marketing Manager – Breakfast Related |
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