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The Lowdown: How To Do Nothing - Kitchen

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New Zealand has the highest youth suicide rate in the developed world. is an online resource, developed by Te Hiringa Hauora NZ Health Promotion Agency, to address the issue of youth anxiety and depression.
But in NZ friends and whānau (family) are the two most trusted sources of mental health information and support. Not Government. Therefore it’s essential that young people are equipped with the tools to support their friends.
How To Do Nothing is a campaign developed with young people, for young people, to remind them they don’t have to know the right thing to say, or be a trained mental health professional to help. Just being there can be enough – a fact backed by clinical research.
Credits Other credits

Senior Mac Operator: Simon Pengelly

Group Business Director, Media: Philippa Allnutt

Strategy Director, Media: Alex Bunnell

Head of Digital Marketing, Media: Kate Grigg

Account Director, Media: Gaby Johns

Senior Digital Account Manager, Media: Becky Odams

Senior Performnce Executive, Media: Katherine Wu

Ad Ops Executive: Pritha Vyas

Social Strategy Director: Rachel Fawcett

Social Strategy Director: Hamish Russell

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