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Interac: We Geek Out


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While many Canadians are familiar with Interac products, using them an average of 18 million times a day, they don’t necessarily understand what Interac does. The latest brand campaign wants to change that by reintroducing Interac as the digital authentication and payments technology company behind products like Interac Debit and Interac e-Transfer, and a suite of identity verification products. The ‘We Geek Out’ campaign builds on the Interac InLife brand platform and shows how Interac helps simplify the complicated so Canadians can get more out of life. It is anchored by a lighthearted spot featuring the hero, a fictional Interac employee, who ‘geeks out’ over how the company’s products really work when she encounters payment moments at a restaurant. These moments include paying the bill with Interac Debit, splitting the bill with Interac e-Transfer, and extending parking in an app with Interac Debit. The idea from the fictional spot is also brought to the real world with a hidden camera stunt. An actor was captured explaining how he would be paying using highly-technical jargon in retail locations across the city. The extension, captured in English and French, was created for TikTok and Instagram Reels, and will run later in May following the launch.
Credits Other credits

Account Team: Alyssa Guttman, Alexa Macdonald, Nina Bhayana

Strategy Team: Maxine Thomas, Spencer MacEachern, Patrick Henderson

Clients: Andrea Danovitch, Matt Houghton, Meghan Jeffery, Leslie Vera, Matthew Beck, Rachel Kellogg, Kenny Johnston, Musaddique Rahman

Media Agency: Media Experts

Media Agency Team: Richard Ivey, Keaton Dale, Elizabeth Clarke-Joyce, MacKenzie McNevin, Matthew Traynor, Denise Lum, Jordan Young

French Agency Partner: The French Shop

French Account Team: Andréanne Laroche, Thomas Dayon

Digital Content Agency: SJR

Production

Production House Line Producer: Gillian Marr

Post-Production Company: Zulubot

Editors: Jessie Posthumus

Online Artists:

Zulubot Post Producers: Sarah Dayus

Studio Artists: Mila Lukezich

Transfer/Colourist: Wade Odlum, Alter Ego

Alter Ego Post Producers: Hilda Pereira

Audio: Toast & Jam

Director: Kai Koschmider

Engineer: Andrew McCready

Producer: Matt De Luca

French Audio House: Lamajeure

Music Development: Sixieme Son

Managing Director: Valentin Fleur

Photography: Norman Wong, KZM Agency

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