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Top 6: June 15th 2022

Chicken Licken: Jamie’s Soul Mate

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Top 6: June 15th 2022
Meet Jamie, a 31-year-old musician from Soweto, who loves music, travel, anime, good times, and good vibes. Playing himself, he appears in Chicken Licken's latest Love Me Tender Burger TV ad, created by Joe Public United, as someone looking for love. The tender, yet witty ad campaign speaks to the hearts of hundreds and thousands of South Africans also looking for love and with the help of a dating app called Tender, created especially for the campaign, Chicken Licken hopes to find Jamie's soul mate. Finding Jamie was no easy feat and relied on creative partner Joe Public, and production company Star Films Director Tebza and cast coordinator Mlindelwa Mahlangu to assist. Because Jamie is not an actor he was not cast under usual circumstances. Both teams used personal contacts, referrals and social media to shortlist 16 potential candidates, with Jamie eventually being their star choice.
Credits Other credits

Integrated Copywriter: Nomfundo Myeni

Creative Business Director: Amber Mackeurtan

Head of TV Production: Di Cole

Art Director: Bobby Cardoso

Editor: Saki Bergh

Post: Left Post

Online: Keno Naidoo

Music Studio: Audio Militia

Music Engineer: Simz Kulla

Music Supervisor: Marc Algranti

Music Performance: Msaki

Audio Studio: Audio Militia

Final Mix Engineer: Simz Kulla

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