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EE / iPhone 14 Pro: Dream Big
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Today EE announces its latest campaign, Dream Big, featuring Kevin Bacon purchasing the iPhone 14, before living out his dreams of being an astronaut and rock star. The ad, which will launch tonight on ITV during Coronation Street, seeks to show the sky is the limit with the new iPhone 14 on the UK’s best network. The ad begins with Kevin Bacon visiting the EE store to collect his iPhone 14. As Kevin leaves the store, he turns to the camera and begins to imagine the incredible things he can achieve when using Apple’s best ever iPhone, on the UK’s best network. The ad brings to life Kevin’s dreams; a series of playful vignettes illustrating the endless possibilities when you combine Apple’s most advanced smartphone with the UK’s best network. The viewer first sees Kevin as a rock star, playing to a packed crowd at a huge stadium; he stops briefly to take a selfie of himself and the crowd with his iPhone 14. The scene then cuts to Kevin as an astronaut, floating in space with his eyes glued to his iPhone 14 screen as he watches an animated clip.As the sun begins to rise over the corner of his iPhone 14, light glinting on its slickly designed curves, Kevin highlights how beautiful the screen resolution is, ignoring the incredible view below him. Finally, the ad cuts to Kevin standing at a lectern as he makes an impassioned appeal to a crowd of his supporters – “If you’re gonna dream, dream big people!”.
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