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Always Saudi Arabia: Not Hot Collection


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Always has teamed up with Saudi fashion designer Nasiba Hafiz to launch a heat-resistant fashion collection in Jeddah, Saudi Arabia, where temperatures often soar above 45 °C (113 °F) in summer. To beat the heat in style, Always x Nasiba Hafiz have unveiled The Not Hot Collection – the world’s first designer period wear inspired by Always Cool & Dry, a product that keeps women feeling cool on their periods by keeping moisture away from their skin. Hafiz is one of Saudi Arabia’s most progressive fashion designers whose daring fabrics, vibrant colours and delicate tailoring are changing the way the world sees Saudi fashion. Flowing, comfortable and timeless, her clothes are created with the region’s intense heat and humidity in mind, making her the perfect collaborator for the Not Hot Collection. The collection is made using Cool & Dry performance fabric, and features the same soft, tactile mini perforations as the surface of the Always Cool & Dry pad to keep moisture and heat away from skin.
Credits Other credits

Arabic writer: Lama Bawadi

Multimedia Designer: Charbel Saliba

Associate Business Director (Content): Orson Baz

English Content Writer: Marianne Hassoun

Business lead: Fadi Bustros

Associate Business Director: Lana Khayat

Senior Account Executive: Melanie Tohme

Head of Strategy: Manal Khater

Strategic Planner: Yasmine Abou Hamdan

Associate Business Director (Media): Elie Gebrael

Media Planning Manager: Michel Mrad

Strategic Planning Senior Executive: Maya Mahfouz

Strategic Planning Executive: Lynn Salha

Head of A/V Production: Shereen Mostafa

Photographer: Lina Mo

Production

Line Producer: Chadi Douglas

Editors: Nathalie Moussa, Nikhil Soman and Muhammad Shoaib

Sound Design: Nikhil Soman and Muhammad Shoaib

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