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Top 6: December 7th 2022
Interactive

Self Promotion: NFTrophy

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Top 6: December 7th 2022
On the one hand, we’ve all heard a lot (too much) about NFTs*, those digital assets that can be traded on blockchain*. Yet often times, we don’t really have a grip on it, given the maze of actual artistic endeavours, more or less relevant brand initiatives, experiences, scams (because they too are out there), vocabulary (already two asterisks in this first paragraph), technical concepts, etc. It really is tough to find one's way, and the least patient amongst us can easily end up tuning out entirely. Yet on the other hand, there are many areas in which NFTs can prove truly useful. Take, for instance, professional awards: shouldn’t there be a way to enable every person who has worked on an award-winning campaign to lay claim to their contribution? What if NFTs could make it possible for the world of communication to usher in more equality between creatives, planners, project managers, and PR? Enabling each of the people who contributed to a campaign to be receive a certified trophy, and thus be able to share their victory with their relatives and peers? This is precisely what the agency Brainsonic now offers with NFTrophyTM: NFTs tailor- designed for each prize won by the agency, and for each person credited (agency, customer, partner). Guaranteeing a certified and unique award, available on blockchain.
Credits Other credits

Mathieu Crucq, Managing Director

Charlène Janiaud, Production Director

Charly Kraft, Lead Motion Designer

Pierre Gautier, Motion Designer

Yoann Berger, Camera Operator

Mia Lardeux, Production Assistant

Alexandre Gabens, Assistant Motion Designer Arthur Bosquette, Director of the Digital and Web Division Alexandre Aime, Web 3 Developer

Marie Eger, Head of Legal Affairs

Leïla Touiti, Head of Communication, Marketing and PR Manon Levesque, Communications and Marketing Officer

Thanks to Charlotte Beraud (CEO), Sarah Empeyta (Creative Director), Manon Levesque (Creative Junior), Maria Sankalé (Web Developer), Leïla Touiti (Motion Designer 1), Thomas Audoin (Head of Frustration), Jérémie Bouchez (Manager), Sébastien Combemale (head of Strategic Planning), Reda Kaghat (Executive Creative Director), Tanguy Krebs (intern), Camille Lèbre (Creative Junior), Guillaume Mikowski (Creative Director), Alban Pénicaut (Head of Public Relations and Client), Brice Pilate (Account Manager), Adrien Poilblanc (Trainee and Motion Designer 2) and artificial intelligence.

Thanks to everyone on the team at Mono Bar, 51 rue Sedaine in Paris and especially Antoine. And last but not least, many thanks to Stratégies and the Club des DA for allowing us to stage their trophies.

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