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Kia / St. Jude Children’s Research Hospital: Holiday Joyride


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The end of the year marks a festive, feel-good time surrounded by love, happiness and gratitude. This holiday season, Kia partners with St. Jude Children’s Research Hospital to spread holiday joy to the kids in a most inventive way, by creating an immersive experience that transports patients straight to the North Pole without ever having to leave the hospital. Kia’s year-end sales event “Season of Giving Back” campaign, created by Kia and David&Goliath (D&G), leans into the season of giving by giving the children at St. Jude and their parents a real time, magical experience of the joy and wonder of the holidays. The activation was captured in the :60 spot titled ‘Holiday Joyride’ which launched on December 8th, where we are transported to a winter wonderland where the kids adventure on a fun-filled joyride that stirs smiling faces and gasps of excitement as they journey to the North Pole straight from the backseat of a Kia EV6. The spot brilliantly captures real reactions to the bright lights and sparkly skies during the filming of the full, enchanting activation. As an added treat, Kia will release additional footage and a recap of the experience including reactions of all the kids and parents on social media, also, beginning on the 8th. To bring it all to life, Nexus Studios, directed by Factory Fifteen, was enlisted to help by constructing a virtual set 50 feet in diameter and 10 feet high comprised of 296 curved LED screens around a Kia EV6 inside St. Jude Children’s Research Hospital. The electric vehicle was equipped with four independent hydraulic compressors to gently lift and lower the vehicle to make it feel like it’s driving through a magical winter landscape, flying through the sky, and landing on the North Pole.
Credits Other credits

Agency

Broadcast Producer Paul Albanese

Asistant Producer Dave Rowe

Managing Director Peter Bassett

Print Producer Elisa Atwood

Print Producer Ariadna Vazquez

Digital Producer Christian Colasuonno

Digital Producer Michael Van Pelt

Digital Producer Julia Minucci

Art Director Cara Nieto

Managing Director Lisa Tanner

Account Director Candace Logan

Account Lead Elissa Blanco

Account Executive Maile Connell

Account Executive Nicole Knueven

Head of Strategy Melissa Cabral

Strategy Director Kevin DeStefan

Strategy Director Kelly Slater

Strategist Kelsey Hillner

Strategy Director Jeff Cannata

Communications Planner Emma Merber

Product Director Mark McNaul

Director of Business Affairs Quynh-An Phan

Project Manager Amy Chiang

Project Manager Donna Alexander

Project Manager Hanna Kosinski

Production

Chief Executive Officer Charlotte Bavasso

Managing Director James Tomkinson

Head of Production Rachel Moss

Animation Producer Belinda Isaacs

Production Designer Laura Garcia

Line Producer Eric Brown

Production Manager Martin Lane

1st AD Sarah Fleming

Production Supervisor Tyler Antin

Production Vū Studio

Production Manager James Laurino

Operations Manager Brianne Dijamco

Post Production / VFX TRAFIK

Colourist Mark Gethin

Colour Executive Producer Meghan Lang Bice

Colour Producer Phoebe Torsilieri

Colour Assistant Nate Seymour

Post Production / VFX Jamm VFX

Flame Lead Mark Holden

Flame Artist Pat Muñoz

Flame Artist Benoit Mannequin

Nuke Artist Jake Brohringer

Flame Lead Tim Robbins

VFX Supervisor Jake Montgomery

Producer Lauren Johnson

Editorial Spinach LA

Managing Director Adam Bright

Executive Producer Jonathan Carpio

Producer Patricia Gushikuma

Producer Cristy Torres

Editor Juan Pablo Digenio

Edit Assistant Marshall Thompson

Edit Assistant Robby Salisbury

Music / Sound Barking Owl

Composer Barking Owl

Creative Director Kelly Bayett

Executive Producer KC Dossett

Sound Mix Matt Keith

Music / Sound Margarita Mix

Sound Mix Nathan Dubin

Executive Producer Whitney Morris

Executive Producer Paula Arnett

Managing Director Brian Frank

Animation Factory Fifteen

Production Manager Chris Barnes

3D Lead Ares Compagnoni

3D Artist Benedetto Bertozzi

3D Artist James Drummond

3D Artist Marisa Marques

3D Artist Vincent Filhine-Tresarrieu

3D Animation Ricardo David

3D Animation Hugo Rosado

3D Animation Tiberiu Irimia

2D Artist Luca Brenna

Compositing Alexey Marfin

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