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Top 6: May 24th 2023

Fast and Female: Ally Hoop: The Equal Pay Mascot

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Top 6: May 24th 2023
A new mascot is making its debut heading into the first WNBA game on Canadian soil. But rather than represent a team, this mascot represents equality in sport. Meet Ally Hoop: The Equal Pay Mascot. Toronto creative agency Hard Work Club created the mascot and supporting awareness campaign for Fast and Female, a charitable organization empowering girls through sport and physical activity. The agency worked with 1stAveMachine to bring "Ally" to life in an animated video-during which she does a mascot-style hype dance-as well as digital billboards, in-restaurant posters and on the social feeds of professional athletes and influencers from a range of sports and athletic disciplines. "Ally Hoop" t-shirts and merchandise are also being sold on the Fast and Female website, with all proceeds going towards the cause. The campaign is based on a shocking statistic: Rocky the Mountain Lion, the mascot for the NBA's Denver Nuggets, is paid three times more than the highest-paid WNBA player.
Credits Other credits

Executive Director: Gabriela Estrada

Program Manager: Madison Danford

Program Coordinator: Morgyn Engman


Co-Founder / Executive Creative Director: Meghan Kraemer

Design: Dameon Neath

Production Designer / Studio Manager: Amanda Braun

Head of Integrated Production: Monika Ghobrial

Director of Brand Leadership: Lindsay Day

Director of Project Management: Cecilia Hui

Partner / Brand Strategy + Growth: Cameron Stark

Production Company

Animator / Compositor : Jon Lorenz

Photography Agency: Fuze Reps

Photographer: Geneviéve Charbonneau

Production: Nicole Gomez

Production: Devyn Hill

Makeup: P1M Artist Management

Makeup Artist: Leandro Avanco

Audio Mixing: SNDWRx

Creative Director: Didier Tovel

Engineer/Sound Designers : Alex Gluch, Colin Brown

Artist: Tinamina “Let’s Get This Money”

PR + Influencer: Hype PR

Founder: Erin Richards

Communications Strategist: Kerline Hall

Communications Director: Brigitte Kenny

PR: Glossy

Founder: Shannon Stephaniuk

Media: Vendo Media and Bell Media

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