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Top 6: May 24th 2023

FIFA23: El Alebrije

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Top 6: May 24th 2023
The Mexican soccer league is no longer present in FIFA, so we had to do something to connect 30 million gamers in Mexico and prevent them from abandoning the game. That's why we decided to create an entire universe around Alebrijes, so that Mexican culture would indeed be present and connect everyone worldwide, thanks to the pride of a country.
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Art Director: Doab Choudhuri

Motion Graphics: Andrés Muñoz

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