Brest Cancer Awreness: The Renaissance of Hope

To raise awareness about breast cancer diagnosis, we launched an initiative called: “The Renaissance of Hope..."
The concept draws inspiration from timeless masterpieces of the Renaissance era, including renowned artworks like Leonardo Da Vinci's Mona Lisa, Gabrielle d'Estrées, and Raffaello's "La Fornarina."

Our approach involves delicately and artfully transforming these iconic pieces to portray women engaging in self-examination by touching their own breasts. This subtle yet profound modification serves as a powerful symbol, emphasizing the critical significance of self-examination and early diagnosis in the fight against breast cancer.

A series of mini web videos were made by making the woman in the painting speak who gave advice to all women (all social classes) to get diagnosed as soon as possible