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Top 6: May 8th 2024

CNA Idiomas: CNA Gaming Exchange

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Top 6: May 8th 2024
Brazilian project promotes a free exchange experience in the USA with American gamersIn Brazil, social inequality is directly reflected in the learning and fluency of English: only 1% of the population masters the language. Within this reality, CNA, one of the largest language education networks in the country, works to enable more and more Brazilians to have access to a new language.

To make English practice more accessible, the network launched the first in-game exchange program in history. A project aimed at offering a free exchange experience between Brazilian students and native English speakers. All without leaving home and within the currently most popular game in the world, Fortnite.

One of the greatest achievements for Brazilians is to undertake cultural exchange in another country, namely in the United States. It is a desire of the students and a dream of the students' parents. Millions of successful Brazilians in their careers have gone on exchange to gain fluency in the language. However, the country's economic situation over the last ten years has caused the middle class to lose purchasing power, making this desire practically unattainable.

Therefore, CNA, the largest English school in Brazil with more than 700 schools spread across the country and with 100 thousand students, created the Gaming Exchange. An immersive exchange experience in the most famous game in Brazil, Fortnite, which allows interaction between two people playing together.
Credits Other credits

Client Approval: Luciana Fortuna, Nicadan Galvão, Adriana Machado, Daniela Damasceno, Hermes Ferreira

Creative Assistant: Hianco Santiago, Karina Dantas

Editor & VFX: Theigor Dhudli

CEO (Chief Executive Officer): Claudio Kalim

Executive Account Director: Liliany Samarão

Account Executive: Mariane Ferraz, Maria Cecília Freitas, Bárbara Dantine

Brand Consultant: Carlos Barbieri

COO & CFO (Chief Operating Officer & Chief Financial Officer): Marcelo Zaine

Executive Producer: João Pedro Albuquerque

RTV: Graziela Cristina Barbeiro

Project Manager: Patrícia Goulart

Production Director: Rogerio Gonçalves

Production Assistant: Letícia Bamonte

Image Retouching and Treatment: Good Image

Retouch Lead: Ariê Magalhães

Social Media Manager: Giuliana Lorenzetti

Community Manager: Larissa Martins

Junior Community Manager: Queila Ribeiro

Media: Larissa Cembranel, Rodrigo Pariz, Carolina Gomes, Carine Lima, Isabelly Cardoso

Planning: Yara Rocha, Lidia Maria

Gamers Agency: DBM2

Creative Director: André Luiz Andrade de Oliveira & Gabriel Garcia Mary de Oliveira

Art Director: André Luiz Andrade de Oliveira & Gabriel Garcia Mary de Oliveira

CEO: Danilo Barros

Executive Account Director: Gabriela Soubhia

Account Executive: Bárbara Ildefonso

Planning: André Luiz Andrade de Oliveira & Gabriel Garcia Mary de Oliveira

Audio Producer: Jamute

Executive Sound Producer: James Feeler

Music Production: James Feeler and Leck Gomes

Sound Engineer: Otávio Bertolo, Siri, and Marcelo Filho

Coordination: Julianna Zuppo, Letícia Nunes

Account Executive: Hingrit Nitsche, Kiki Eisenbrau

PR Agency: Mr. Da Vinci

Press Officer: Brunno Barbosa / Marcella Izzo

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