Outdoor ad: Pizza Hut: Pop-Up Pizza Hut

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Top 6: May 7th 2025

Pizza Hut is hijacking the crazy lunch lines of Hong Kong with its new pop-up store to give hungry lunch-goers a timely reminder that they don’t need to waste their time waiting for a delicious lunch.Hong Kong’s lunch rush is exactly that: a manic rush. Why? Because if you snooze, you queue. From 12:30-2 the city’s cafes and restaurants have lines trailing out the door. And with most of the working population only getting a 1-hour break, many of them don’t have the time to wait 30 minutes for a table.

And so the Pop-Up Pizza Hut was born to surprise hungry lunchtime queuers with a cheeky reminder that Pizza Hut’s Meal-for-One menu always provides ‘Deliciousness without the Wait’.

We created the ‘Pop-Up Pizza Hut’, a portable giant pizza box that unfolds, serving up quick, tasty Meal-For-One boxes right where hungry lunch-goers were at other restaurants.

We hijacked the lines and proved that Pizza Hut’s deliciousness doesn’t have to come with the wait.

Just like the tasty pizzas it serves, the Pop-Up Pizza Hut is here one minute and gone the next. The activation travels from location to location of Hong Kong’s busiest lunch spots, catching restaurant managers and frustrated lunch lines off-guard with the playful message “What are you waiting for?”. Once sold out, the transportable store moves to a new hotspot with a fresh delivery of pizzas ready to serve.