Carlsberg / Liverpool FC: Back on our "F****** Perch", 1

Following confirmation of Liverpool FC’s Premier League title success, long-time club partner Carlsberg has unveiled a series of cheeky billboards in the heart of Liverpool. The billboard headline, ‘Back on our “f****** perch”? Probably.’, is a cheeky nod to the legendary line once aimed at Liverpool FC’s dominance by former Manchester United Manager, Sir Alex Ferguson. Situated in four locations in Liverpool including Liverpool Central and Liverpool Boxpark, the simple message blends football folklore with Carlsberg’s iconic 'Probably' tagline, in a way that only the Danish brewer could. The campaign is already turning heads, raising smiles and sparking the spirited banter between fans that football was made for.