TV ad: Apple Mac: Dropped In

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Top 6: May 21st 2025

Apple has tapped acclaimed actress and filmmaker Olivia Wilde — known for Don’t Worry Darling and Booksmart — to direct her first campaign for the brand, alongside Oscar-winning cinematographer Erik Messerschmidt (Mank). The result is a trio of playful, sharply crafted spots that follow college students who think they’ve seen it all — until the Mac proves otherwise. From AI-powered Summarize tools in Writing apps to seamless Continuity features like iPhone Mirroring and AirDrop, each film spotlights how MacBook Air can turn everyday campus moments into effortlessly smart experiences. The spots, each set in familiar university environments, introduce us to students who think they’ve got the college routine down — until they experience just how smart and seamless a MacBook Air can be. It's part of a broader narrative from Apple that leans into personality, relatability, and wit — all delivered with Olivia's now-signature directorial charm.