TV ad: WhatsApp: Not Even WhatsApp

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Today WhatsApp is launching ‘Not Even WhatsApp’, a global campaign to remind over 3 billion monthly users around the world how no one, not even WhatsApp, can see or hear your personal messages. 'Not Even WhatsApp' is WhatsApp’s biggest marketing campaign to date and is a bold statement on privacy at a truly global scale. The campaign kicks off today (19 May) with a brand manifesto TV spot directed by Australian filmmaker, Mark Molloy out of Smuggler and was shot across a range of stunning locations in Mexico City and Sydney. Viewers are taken inside WhatsApp's point-of-view - on the other side of your phone screen - where no one, not even WhatsApp, can see your messages. The TV spot brings the WhatsApp privacy promise to life by centring on the idea that even the most ordinary messages - voice notes from your mom, badly lit selfies, triple-texts, or late-night confessions - are deeply personal. Thanks to end-to-end encryption, they’re completely private too.

Category Online services
Client WhatsApp
Agency West BBDO
Production Omnicom Production
Country United States of America
Uploaded 20 May, 2025

Credits

Director
Mark Molloy
Chief Creative Officer
Matt Miller
Art Director
Allyn Scherr
Art Director
jose eslinger
Copywriter
Greg Ward
Copywriter
Carissa Levine
DoP
Mauro Chiarello

Other credits

Agency

Head of Production Jim Haight

Executive Producer Louise Doherty

Producer Scott James

Producer Daniel Kuypers

Business Lead Maria Romano

Group Account Director Leona McNally

Account Director Tani Yee

Account Director Camille Kahrimanian

Production

Line Producer Luigi F. Rossi

Editor Stewart Reeves

Editor Leah Turner

Post Production / VFX Omnicom Production

Colourist Ricky Gausis

Post Production / VFX Pariah

Post Production / VFX Trafik

Music / Sound Barking Owl

WhatsApp: Not Even WhatsApp

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WhatsApp: Not Even WhatsApp

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