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Outdoor
WhatsApp: Not Even WhatsApp, Delhi
WhatsApp and BBDO has launched a global activation in four cities around the world - London, New York, Delhi and São Paulo. This activation is the latest in a series of moments from the recently launched ‘Not Even WhatsApp’ global privacy campaign - WhatsApp’s biggest marketing campaign to date. The installations will feature a series of experiences that bring to life the importance of privacy in your everyday life. They are designed to be a real life interpretation of WhatsApp’s privacy promise that no one outside of the chat, not even WhatsApp, can see your personal messages thanks to end-to-end encryption. Experiences will range from larger than life interactive installations to privacy mirrors placed conveniently next to a spot to take a private break, a private space to enjoy the city skyline in peace, and even giving a little extra privacy to local residents. This moment in the ‘Not Even WhatsApp’ global privacy campaign will bring privacy to some of the most recognisable places in the world, going live on the High Line in New York, The Southbank in London, Ibirapuera Park in São Paulo and Connaught Place Plaza in Delhi. The privacy activations follow the launch of a 60 second TV spot featuring some of the most iconic local names in entertainment today, with Aamir Khan the voice in India in Hindi and English.
Agency Related
WhatsApp: Not Even WhatsApp
West BBDO 
WhatsApp: Not Even WhatsApp, London
West BBDO 
WhatsApp: Not Even WhatsApp, Sao Paulo
West BBDO 
WhatsApp: Not Even WhatsApp, New York
West BBDO 
WhatsApp: Not Even WhatsApp
West BBDO |
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