Outdoor ad: New Zealand Police: Next stop: Making a difference train

View hi-res

Top 6 this week

The Police bus and train campaign turns everyday commutes into a bold recruitment push. The strategy is simple: meet potential recruits where they are — on the road and on the tracks — and use the surprise of seeing Police livery on buses and a commuter train to spark curiosity and conversations. By wrapping these high-visibility vehicles with clear “Next Stop: Making a Difference” messages, Police put the idea of joining the force right in front of people during their daily journeys. It’s a clever way to stay top of mind and drive up applications by using brand power in places you’d least expect.