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Top 6: July 9th 2025
Ambient
Centivo: How Dare WeTop 6: July 9th 2025
Centivo unveils their latest campaign directed by Open Swim’s Bradley Ross via creative agency territorial. In addition, Ross tapped Open Swim’s casting division, Lotis Bloom, to handle both casting and location scouting for the stunt and related spot. Set in a local hair salon, the spot follows a handful of regulars coming in for their usual haircut only to find Dr. Raj Shah, a sr. medical director from Centivo, waiting for them as their new hair stylist. Confused and hesitant, the clients push back, leading Dr. Raj Shah to reveal he’s not actually there to cut hair but to prove a point: we often place deep trust in our hairstylists, and we should be building that same kind of long-term, trusted relationship with our primary care doctors.
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