CANAL+: R0_B0+

Convinced that humans are at the heart of creativity, CANAL+ is unveiling its new brand campaign with a film that reflects its perception of the use of artificial intelligence: a powerful tool to support creativity. For the global media and entertainment group, artificial intelligence can amplify creative ideas, develop or export them, but can never replace them. Produced in partnership with the BETC agency, the campaign is the culmination of an unprecedented experiment led by CANAL+ with the support of OBVIOUS, a collective whose work focuses on where AI and art meet.