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Top 6: July 16th 2025
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KFC: Sorry MannersTop 6: July 16th 2025
Maintaining its grip on cultural relevance with its bold brand platform, today KFC launched a cheeky new creative campaign, 'Sorry Manners,' that throws polite dining decorum out the window and proudly celebrates the unapologetic joy of indulging in Finger Lickin’ Good chicken. The new work, developed in collaboration with creative agency Courage Inc., playfully challenging table manners - vividly reminding the world that fried chicken is meant to be eaten hands-first – the KFC way. Set against the prim and proper backdrop of what could only be described as a Bridgerton-esque dinner party, 'Sorry Manners' turns refined dining rituals upside down as guests abandon etiquette in favour of devouring KFC with their hands - because when it comes to food this crave-worthy, holding back isn’t an option. The new campaign is the latest chapter in KFC’s continued brand direction of being unapologetically KFC: bold, distinct and untamed. Each creative instalment that is built within the framework leans into the brand’s signature confidence, taste, and crave appeal, helping the brand cut through the noise in culture with consistency and impact.
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