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The Weak Shop - BC Dairy Foundation: Chair Pants
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Instead of preaching to teens about health benefits,DDB Vancouver are really driving home the point that milk gives you energy by showing the performance consequences of not drinking enough milk in an offbeat, teen-relevant way.“The Weak Shop takes the existing Must Drink More Milk creative platform to a whole new level. Our goal is to make milk a more socially relevant beverage choice and encourage consumption over sugary beverage alternatives whenever teens need to perform physically, mentally or socially,” says Dean Lee, creative director, DDB Canada, Vancouver.
1st Assistant Director: Travis Tetreault Related
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