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Sainsbury's: Taste

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Jamie Oliver is back in a new nationwide TV advert for Sainsbury’s. The ad is the first in Sainsbury’s new Taste campaign which highlights Sainsbury’s commitment to sourcing the very best food for its customers. The 50 second advert, which was shot in one take, was created by AMV BBDO and directed by Peter Cattaneo on location in Petersfield, Hampshire. Peter is an acclaimed director who directed Sainsbury’s recent basics beef advert with Jamie Oliver and also the award winning feature film ‘The Full Monty’.

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