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adidas: Danger Makes Legend


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The challenge over sovereign turf starts again today with the launch of brand new adidas game, celebrating the UEFA Champion’s League. DANGER MAKES LEGEND is a map-based game, played online through social networks, that puts your ‘fast’ skills to the test. Players have the choice of twelve European Champion’s League cities, including London, Madrid, Milan and Barcelona to start building their legend in this 180 Amsterdam creation.


DANGER MAKES LEGEND is launched by a live action teaser film under the same name, that goes online today as a rallying cry to kick off the game. The film shows two players in an urban environment challenging each other over territory in order to be crowned a legend. The game and campaign has been created by 180 Amsterdam and the film is directed by Knucklehead’s Christopher Hewitt.

The idea of the game is to lay down a territorial challenge to other players online, by selecting your favourite football moves. The game merges video game with real life experience as real territory is conquered through a map-system similar to Google Maps. For example, a Barcelona fan could ‘win’ the Chelsea pitch and vice versa.

Players join the game to challenge each other in one-on-one combat to prove who has the ‘fast’ skills needed to rule each city. The offensive player selects three offensive moves and the defender responds with three defensive moves. All moves are played out in video. Whoever wins, claims the other player’s territory.

As each player gets to conquer new territory, they get recognized for their ‘fast’ and danger in each city. The aim of the game is to reach 50 territories in order to challenge the city’s legend; for instance in Barcelona you can play against Lionel Messi, taking the fast skill duel to a higher level.

The game hooks into Facebook connect and allows you to challenge your friends – and foes - online. Your progress is charted and your trophies and badges won are displayed through the social feed and user wall on Facebook, spreading the game out online to recruit new players.

Fast Fuels Danger. Danger Makes Legend.
Credits Other credits

Account Director: Feliciano Robayna

Planner: Daniel Prestes

Project Manager: Alison Haly

Business Affairs Manager: Kindra Shoemaker

Art Buying: Maria Perez

Editor: Julien Maingois, Rockland Bazemore



FILM:

Production Company: Knucklehead

Director: Christopher Hewitt

Producer: Darren Touhy

D.O.P: Ross McLennan



Sounds studio: Wave Amsterdam/ Alex Nicholls Lee

Music Composer: Ben Lukas Boysen

Sound Design:Alex Nicholls Lee, Wave Amsterdam



Post Production: Finish Post, The Mill



On-Line: Finish Post

Nuke & Photoshop: Paul Wright

Nuke: Tom Whitehead

Flame: Judy Roberts



Telecine: The Mill

Colourist: Aubrey Woodiwiss

Telecine Producer: David J. Phillips

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