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GE: Measure
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GE through BBDO New York aired three new television ads as part of its position as a Worldwide Partner of the Olympic Games. The commercials, part of a fully integrated campaign, continue the “GE Works” platform that was introduced earlier this year and focus on how GE powers the potential of the human body, and is amazed by the power of the human spirit. This spot is an anthemic commercial that celebrates GE’s unique view of the Games: advanced imaging technology enables us to know more about the human body, but it’s the human spirit that never ceases to amaze.
Sr. Creative Director/Art Director: Eric Cosper Related
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