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Top 6: September 5th 2012
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Kia Soul: Bringing Down the House

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Top 6: September 5th 2012
The commercial starts with all the grandeur and scale of an epic Hollywood period film. We see an orchestra, ballet dancers, an opera singer and, well, a slightly odd conductor. As the opera music and vocals fill the air, the conductor unexpectedly takes the performance in a new direction when he introduces a Kia Soul. The vehicle rises up through the floor taking everyone by surprise. The conductor then rips off his mask revealing a human-sized hamster. From there we reveal the other hamsters whose positivity and energy turn the opera house into an epic fusion of old and new worlds – complete with a laser light show, the latest dance trends, and an equally epic hamster stage dive. All of this inspires even the crustiest of the upper-crust opera crowd to set aside their inhibitions and discover their inner party animal, or inner hamster. As soon as everyone is on their feet and moving to the music, the hamsters realize their job is done.
Credits Other credits

David&Goliath Team

Executive Producer, Managing Director: Carol Lombard

Managing Partner, Client Services: Brian Dunbar

Account Supervisor: Nancy Ramirez

Director of Strategic Planning: David Measer

Strategic Planner: Steven Garcia



Director of Photography: John Mathieson

Executive Producer: Kate Leahy

Producer: Margo Mars

Choreographer: Natricia Bernard

Production Design: Petr Kunc

Costume Design: Rebecca Hale

Hair, Wig, & Makeup Design: Kirstin Chalmers



Editorial: Cut+Run

Editor: Steve Gandolfi

Managing Director: Michelle Burke

Executive Producer: Carr Schilling

Producer: Christie Price



Telecine: Company 3

Colorist: Stefan Sonnenfeld



Post Production: Method, Los Angeles

Executive Producer: Stephanie Gilgar

Producer: Mike Wigart

VFX Supervisor: Andy Boyd

Compositing Supervisor/Flame Lead: Patrick Ferguson

Lighting Lead: Brian Burke

Tracking Supervisor: Fabio Zapata

Matchmove Supervisor: Lauren Rogers

Animation: Chris Perkowitz, Matt Hackett, Will Kistler

VFX Coordinator: Marisa Bursteen



Music and Sound Design: Musikvergnuegen



Audio Mix: Lime

Mixer: Loren Silber

Executive Producer: Jessica Locke

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