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Top 6: September 5th 2012
Web Film

Carlton Draught: Beer Chase

Beer Chase
Top 6: September 5th 2012
Carlton Draught, Australia's number one draught beer, and Clemenger BBDO Melbourne are launching the next ad in the much-loved Made From Beer series today.

Called Beer Chase, the epic ad sends up classic action movie car chases, with everything from cops and robbers to a rocking 1980s soundtrack… all with the classic Carlton Draught twist we have come to expect.

The campaign launches in time for both the NRL and AFL finals series – the perfect time to go to the pub with your mates and watch the game while sinking a cold Carlton Draught.

Beer Chase will launch with a Facebook teaser and a 90 sec online ad, followed by a 60 sec version launching on Friday 7th September. The media buy will also target movies that feature great chase scenes on both FTA and pay-TV. #CarltonDraught @CarltonDraught
Credits Other credits

Clemenger BBDO

Creative Chairman: James McGrath

Executive Creative Director: Ant Keogh

Copywriter: Richard Williams

Art Director: Anthony Phillips

Executive Producer: Sonia von Bibra

Production Company: The Sweet Shop

Director: Steve Ayson

Production company Executive Producer – Wilf Sweetland

Production company Producer: Cindy Kavanagh

Cinematographer: Greig Fraser

Production Designer: Robbie Freed

Offline Editor: Jack Hutchings – The Butchery

Final Grade – Adel Rafferty – Method

Online Editor – Nicholas Ponzoni – Fin Design & Effects

Sound Design/Music arranger – Byron Scullin & Cornel Wilczek

Music Supervision – Karl Richter – Level Two Music

Music track – "Thunder in your Heart"

Planning Director: Michael Derepas

Planner: Sam Mackisack

Managing Partner: Paul McMillan

Account Director: Nick Cohen

Account Manager: Brendan Taylor

Carlton Draught

Chief Marketing Officer: Andy Gibson

General Manager of Marketing: Andrew Meldrum

Senior Brand Manager: Alastair McCausland

Assistant Brand Manager: Kirt Daunt

Assistant Brand Manager: Laura King


Media Agency: Mediacom

Director Client Communication Planning: Brett Elliot

Client Communication Planner: Michael Bradley

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