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Top 6: September 5th 2012

NAB: Operation Pepperoni

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Top 6: September 5th 2012
Australian bank NAB calls on Big Brother Housemates to claim their freedom. In the first chapter of NAB's Where Freedom Lives campaign, NAB showed to the people of Australia that they really understood that nobody likes to be locked in. Unfortunately, there are still millions of Australians who aren't free, but locked in their homes with other banks; stuck in inflexible home loans that don't accommodate their needs. It's just not fair. And it's just not necessary.

Now, NAB is going one step further and actually trying to free people. They're beginning their campaign of freedom with a mission to the nation's most promoted group of people locked in a home: The Big Brother House. NAB is attempting to make contact with the housemates and call on them to break free. And to show how serious they are, NAB has put out a reward to the first housemate who decides to choose freedom over being locked in the Big Brother house with $20,000 cash. And when they're done there, NAB's going to turn its unwavering attention to everyday Australians trapped by inflexible home loans and try to free them as well.
Credits Other credits

Editors: Sam Coates, Raphaela Lee, Jonnie Morris

Account Service:

Client Services Director: Simon Lamplough

Senior Account Director: Patrice Bougouin

Senior Account Manager: Tanya Green

Account Manager: Amelia Atkins

Senior Planner: Heather Lewis


Producer: Ian Iveson

Print Producer - Ben Nash

Digital Producer – Felizia Harder


General Manager, Consumer Marketing, NAB: Andrew Wynne

Head of Mortgages and Customer Retention Marketing, NAB: Dimitra Fourtzis

Mortgages Marketing Manager, NAB: Daniel Boddington

Mortgages Campaign Manager, NAB: Vanessa Jansen

Mortgages Campaign Manager, NAB: Marisa Vincent

Mortgages Campaign Specialist, NAB: Gina Lioudakis

Channel Manager, Social Media Marketing, NAB: Kate Thompson

Social Media Community Manager, NAB: Rachel Donohue

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