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BDDP UNLIMITED: The decision maker

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Never before have economic issues held the spotlight in the world's daily news the way they do today. Nor have economic players and influencers needed Les Echos the way they do today. And yet, in times like this when uncertainty reigns, a sense of indecisiveness seems to pervade all aspects of people's lives: in business, at home, in politics, at European summits, on the financial markets, among investors and those who want to secure savings for the future, even voters are turning out record numbers of "undecided" in the polls. Agency: BDDP Unlimited, Paris

It’s time to start making decisions
The new ad campaign includes a new baseline for Les Echos: “Nothing good comes out of indecision” The call to action resonates like a battle cry and a vital shift into a more decisive mindset. It also expresses the determination of Les Echos to help its readers take smart steps in the right direction.
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Launch date: 16 October 2012

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