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Twix Bites: Walkman
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Earlier this year, Mars Chocolate North America launched a new campaign in support of its Bites Portfolio. The commercials carried the theme, "Your favorite bars, bite-sized," and begged the question, “Why didn’t we think of these years ago?”Two spots debuted in January featuring SNICKERS Bites. Now come two new spots promoting the latest addition to the Bites family TWIX Bites. The ads are a continuation in a journey back in time, through the decades, to discover how the brilliant idea to create Bites could have been overlooked.
The campaign was created by BBDO New York.
Director of Integrated Production, BBDO: Dave Rolfe Related |
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