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Experiential
IKEA: A Blind Challenge
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The Blind Cook challenges IKEA’s most functional kitchen system ever. To prove that the METOD kitchen system from IKEA is best in the world when it comes to smart functions and organization solutions we let The Blind Cook (and Master Chef winner) Christine Ha demonstrate it in a live event.
Akestam Holst Sweden invited guests to a secret supper club in Stockholm where Christine Ha surprised the guests by cooking a five-course menu in a brand new IKEA kitchen. The guests enjoyed the dinner in a home environment with direct insight to the kitchen, so that everyone could see how the personalized and flexible kitchen helped the blind chef to create a fantastic dinner. Since IKEA loves everything about the home, a supper club was the most natural arena for an event like this. Not only did we prove the possibilities of an IKEA kitchen, we also inspired people to invite each other to dinner more often.
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