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IKEA: Every Other Week


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This fall IKEA launches a new communication approach on its home market of Sweden. The concept by Akestam, WHERE LIFE HAPPENS dramatizes various aspects of IKEA’s genuine presence in peoples’ everyday life. "every other week" is the first TVC in a series of nine.  
Credits Other credits

Creative Director: Magnus Jakobsson

Costume design: Johanna Borggren

Carin Jacobsson Project Leader Marketing, IKEA

Maria Granath, Advertising Director

Patrik Nygren Bonnier, Marketing Director.

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