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Top 6: January 21st 2015
Ambient
Pepsi Max: Chain ReactionTop 6: January 21st 2015
Ahead of the 2014 New Year’s Eve celebrations, Pepsi Max helps its fans get in the party mood with a vibrant video that brings to life the sentiment of the social season. Instead of the traditional fireworks, Pepsi Max created its own explosion of colour using 2,014 mousetraps and 2,015 Ping-Pong balls to set off a spectacular and mesmerising chain reaction. The bold project, which took three months to plan, was eventually captured in a single take that lasted just 15 seconds in real time.
Agency Planner: Peter Zezulka |
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