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Top 6: January 21st 2015
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Electrolux: A Special EveningTop 6: January 21st 2015
Have you ever stopped to think about the number of people who spend special dates away from home and their families because of their jobs? Some professions require full-time dedication, leaving no time for breaks or holidays. With this in mind, Electrolux came up with a way of taking a special Christmas to those who were away from home on Christmas Eve. Employees of the AACD Hospital, firefighters, security guards, and employees of service stations received a visit from a Food Truck in the early hours of the 25th. They were taken by surprise with a Christmas dinner carefully prepared by a chef so they could share the true spirit of Christmas alongside friends and co-workers. According to Theo Rocha, Creative Director of F/Nazca Saatchi & Saatchi, "the idea is simple: gather people who were in the same situation around a special moment”. And it is precisely in that spirit of sharing good times and union that Electrolux wants to engage consumers through 2015. This is just the first of a series sponsored by Electrolux with the objective of promoting a sensory experience and the occupation of the city with the art of gastronomy.
ACCOUNT SUPERVISOR: Marcello Penna, Gisela Assumpção, Gabriela Marques, Julianna Carvalho Also best this week |
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