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Top 6: March 4th 2015
Ambient
Allianz: Car SwapTop 6: March 4th 2015
The latest work from Ogilvy Paris for car insurance company, Allianz. It tackles the strategic insight of the car insurance category, as a low interest—all offers are pretty much the same tick the check box of 'got to have it if I drive a car target audience mindset and comes at it with a disruptive approach that can't be ignored.
The idea? The creation of a thought-provoking outdoor sculpture placed along auto-routes where a driver would not want to be stranded without an operable set of wheels. What's more, the first sighting of the sculpture was at the Paris Auto Show where 1.2-million something attendees couldn't help but discover it.
Laurence Nahmias, Art Buying Also best this week |
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